Marketing Channels of Freshwater Aquaculture Fish in the Red River Delta of Vietnam: A Case Study in Hai Duong Province

Freshwater aquaculture has played key roles in the livelihood development of farm households Red River Delta through freshwater fish ponds, rice-and-fish, and marine cage culture. A market-driven approach is being addressed more promoting new production. This study aimed to analyze marketing channels Hai Duong province. The was conducted with 151 belonging three production system: Fish system engaging only (FS); animal combining (AF) ; garden-pond-animal house (VAC) attained results reveal that farmers diversified their strategies obtain a margin about 87% retail price finfish along value distribution while remaining portion margins belonged intermediary market actors. cost purchased commodities accounts for majority total all dead presented highest proportion cost. large costs represented wages, fuel, rent business place. stakeholders both studied 12.7%, which accounted approximately 5.0%. will be used designing better promotion providing good lessons small-scale fresh towards diversification rural areas.